Our Story

I’m Emily, a busy mom of 2 who decided it would be a good idea to launch this business right before giving birth to my second son (It’s me, hi. I’m the problem, it’s me).

I can’t help but keep my hands busy when they’re not juggling a baby and a preschooler. Embroidering sweaters has brought a certain sense of calmness to my generally chaotic life. It's my version of the perfect activity for winding down once the kids are asleep.